What Attendees Say

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"Jay was remarkable. He kept them engaged, laughing, and had them asking questions throughout." 

 Kathleen M. Lohmar Exel 

Saint Paul Area Chamber & Chamber Charitable Foundation

"Your workshop really helped me to gain more clarity about how to tell a compelling story. Its already changing what I plan to say at my next speaking engagements and how I plan to say it! The clergy and lay leaders who attended your session came away with a renewed delight in storytelling in addition to some very tangible ways to tell stories in more meaningful and powerful ways." 

Rolf Lowenberg-DeBoer

St. Paul Area Synod

“From newsrooms to corporate settings, Jay Olstad brings tangible tips to teams looking to ‘get to curious’ and better connect with their audiences. His delightful, unique approach kept us engaged and we can’t thank him enough!”

Jay Knoll

Cargill Communications

"It's incredible how thorough your work is #GoingAboveAndBeyond. So grateful to work with you on WCCO and KARE11 interviews. You made the whole process efficient, clear and fun!"

Dr. Jenny Severson

Author & Speaker

"Jay helped open the eyes of our journalists. He provided actionable material and the results are already evident in our newsroom."

John Laughrin

Former WBNG News Director

"Not only have I been thinking, 'Remember what Jay said', but I've heard from a handful of others saying the same thing. You've left a great impression."

Michael Schwartz

Former WBNG Journalist

 “Jay Olstad is a compelling and compassionate storyteller who is also an excellent instructor. He taught a group of transportation communicators to find the story in a situation, shape it to the audience and provide a compelling and useful communications tool. I highly recommend him.”

Kevin Gutknecht

MnDOT Director of Communications (retired) 

“Jay’s approach to storytelling presented students of Minnetonka Research with a creative and, ultimately, more effective means to communicate scientific research with the general public. Students commented how different it felt to speak to their research in a story format, but how it immediately became clear to them how much more effective it made them in conveying their message. “

Kevin Burns

Minnetonka Research 

"Jay's workshop was very informative, helpful, and entertaining! He used intriguing videos that provoked thought and a different way of looking at stories."

Jessie Slater

Former KBJR Assistant News Director

"I feel like I soaked in so much information! It was great to hear a well-respected professional take his experience and help us apply it to our work in a small market. I think some of the best information I took away was about investigative reporting."

Briggs LeSavage

KBJR Managing Editor